Corporate Product Launch Bingo

How to run this activity

Facilitator guidance

Check the cues and how often they are likely to occur against the actual launch programme or media. Aim for one line of five rather than a full card, and make sure a winning line is realistically achievable. Replace unrealistic cues and offer substitute squares.

Safety and inclusion

Use inclusive language and do not pressure players to disclose private information. Let players opt out or choose alternative squares. Consider group size and accessibility, and check that the board offers varied, achievable cues.

Full prompt list

1. A product problem clearly explained
2. A customer use case demonstrated
3. A live feature demonstration
4. A question about release timing
5. A prototype compared with the final product
6. A sustainability feature discussed
7. A spokesperson answers a difficult question
8. A first customer reaction shared
9. A live poll about user needs
10. A price or subscription detail explained
11. A partner company introduced
12. An accessibility feature highlighted
13. A launch-day offer mentioned
14. A product name explained
15. An unusual design decision revealed
16. A new audience identified
17. A question about support or training
18. A roadmap feature previewed
19. A journalist or blogger asks a question
20. An unexpected demo moment
21. A customer story supports a claim
22. A feedback channel announced
23. A next milestone shared
24. A guest tries the product

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